Talking about social media marketing means talking about the set of marketing strategies aimed at the universe of social networks.
The number of which is increasing, but the weight they have varies according to the geopolitical zone, time of day and age.
The variables on their use are many, but what matters most is that the number of active users within them is huge: Facebook has 2. 2 billion, Instagram 1 billion and YouTube 1. 9 billion (of active users in a month).
The numbers are impressive to say the least. The time spent is also growing strongly, so much so as to reach, according to GlobalWebIndex, the 2 hours and 16 minutes online per day.
This is enough to understand the importance of the phenomenon, so much so as to become one of the main places of exchange of information, comparisons, sharing and choices.
These are in fact strongly connected to what happens online. The level of conditioning is very high. In the hotel sector in particular, in 70% of cases decisions are made on the basis of advice from friends, family and social network reviews. In essence, it is the others who strongly influence the choices of tourists.
Social networks are not a threat, but they are a great opportunity.
The tourism sector is in fact significantly affected by digital. It involves the future tourist during all stages of the journey, from the initial desire, through the decision-making process of choice and booking, up to the journey and post experience.
There is no time when digital and in particular social networks do not play an essential role.
It is not a choice but a necessity. The decision is essential to maintain your profile and to have a future in the tourism industry.
Competition is becoming increasingly richer, both locally and internationally. That’s why what’s needed is to invest in social media marketing. But don’t worry, there is a solution and it is very effective. It is essential to rely on experts in the field who are perfectly aware of the dynamics of social networks.
Today, the liking and reputation of a hotel inevitably passes through social networks. It becomes appropriate to develop an effective plan that has as its objective the creation of its brand awareness, acquire new customers and then build its loyalty within the market share acquired.
Acting now and immediately is essential. There is a lot of competition, there are many challenges, and that is why we must avoid remaining with our hands in the hand, taking under leg the impact of digital in the hotel industry. Having open profiles on all social networks is not enough.
Instead, it is essential to adopt a social media marketing strategy that has as its initial objective to create a consistent brand positioning and faithful to its identity. At this stage it is essential not to emulate the behaviour of other accommodation facilities, except with a quick glance at itself.
The future customer must have a clear understanding of what makes you stand out from the crowd. The choice comes from knowing who you are. This phase is crucial for building the brand identity from which the brand loyalty comes.